GENERATE BRAND VALUE

FROM CORPORATE VALUES

Marketing intelligence and advertising solutions to build brand trust and make sustainability your competitive advantage.

MARKETING INTELLIGENCE TO MAKE
SUSTAINABILITY YOUR COMPETITIVE ADVANTAGE.

Actionable
Insights & Analysis

Better understand issues most important to consumers.

Align messaging with validated action to mitigate reputational risks.

Map progress against the competition

Clean up your media supply chain with comprehensive ESG scoring of publishers and media plans

TURNKEY SOCIAL, PROGRAMMATIC
& VIDEO SOLUTIONS.

Communicate, Collaborate, Create Community

Create micro-moments to collaborate in real time. Drive ad engagement, link ESG verifications, propel viral sharing & arm social influencers.

1

Turn-key solutions integrate with existing creatives & workflow

VIDEO
2

Consumers participate by engaging with ads & posts via donations, pledges, actions, alerts, or surveys

DISPLAY
3

Consumers are rewarded and can share the good they do, and your message, with like-minded friends

SOCIAL MEDIA

REPORTING.

Correlate ESG Impact
and Business Results

  • Quantify downstream ESG impact of marketing campaigns.
  • Accelerate performance against regulatory commitments.
  • Identify ESG impact on the bottom line.

ROI

Business Results
  • ROAS/ROI
  • Performance metrics
  • Engagement rates
  • Video completes
  • 1st party issue data
  • Custom surveys
  • Brand studies

ESG

Environmental/Social
  • Financial donations
  • Awareness created
  • People impacted
  • Collaborative action
  • Downstream action
  • Compatible for inclusion into any ESG orSDG reporting framework

PURPOSE DRIVEN BRANDS

OUTPERFORM THE COMPETITION.

Authentically integrate corporate purpose into your advertising and social media. Connect with consumers on issues they care about. Demonstrate your corporate values to generate brand value.

DRIVE LOYALTY, ADVOCACY & PURCHASE INTENT

Consumers are increasingly loyal to brands that support causes they care about. They’re less likely to buy from those that don’t.

81%

of all consumers are more likely to buy a brand’s products, more loyal to a brand, and more likely to advocate for a brand when they know what that brand stands for [1]

CONNECT AND ENGAGE

Engage consumers through shared values, collaboration, and validated action.

66%

of all buyers consider corporate values a “deal-breaker” in their purchasing decisions [2]

3X

as many consumers are purpose-driven as are brand-driven [3]

LISTEN AND LEAD

Beliefs-driven buying is now a mainstream mindset. Consumers across all ages and incomes expect companies to take action. [2]

>50%

of all consumers believe brands can do more to solve our problems than the government [4]

75%

of consumers will change purchase habits to reduce environmental impact [4]

I believe brands can be a powerful force for change. I expect them to represent me and solve societal problems. My wallet is my vote. [5]

ABOUT US.

We believe what’s good for the planet is good for business.

Our mission is to empower brands and consumers to collaborate in solving the planet’s most pressing problems.

Our team has 20 years of AdTech experience and expertise in corporate sustainability and innovation. We’ve brought numerous groundbreaking innovations to market, including personalized content, audience-based targeting, digital distribution of music, and the first podcasts. We believe that “the sustainability shift” will transform business as dramatically as the information age did. We’re dedicated to helping forward-thinking businesses maximize ROI by helping restore our planet.

CONTACT US.

We’d love to hear what’s important to you and explore how we can find solutions together!

805.826.1858

    1. eMarketer Insider Intelligence, 2020
    2. Edelman Consumer Report, 2018
    3. IBM/National Retail Federation, 2020
    4. Nielsen Consumer Report, 2018
    5. Edelman Consumer Report, 2018
    6. Forbes Research, 2019